That I am wrote:
But in this process, you must get rid of the identity itself. If you really find out what you are, you will see that you are not an individual, you are not a person, you are not a body. And people who cling to their body identity are not fit for this knowledge.
A propos to That I am's quote, we had a friend who read Nis's book and just about lost his mind out of fear and anxiety, so this statement by Nisargadatta is not a cirticism, but a warning. You don't consider this point of view until such time as you are willing and able to consider it. Indeed, Ramakrishna uttered the same warning over and over to his disciples, depending upon what inclination that disciple had. A devotee or worshipper of God would be horrified by this concept, for example, not to mention, it would probably break her heart.
That said, this statement is the crux of it, isn't it? (Of course, just about every paragraph of Nis's utterances is the crux of it - that is what is so incredible about this man.)
There is much to be lost by giving up the identity- and of course, no one gives up the identity until that person wishes to. When you do, you give up specialness, separateness, righteousness, glamor, glory, knowlege, purpose, ambition, satisfaction, to name just a few, as well as the flip side of all of that, of course. And to that "special someone" that prizes that uniqueness, that is enough to put a stop to any further investigation. Of course, terror accompanies the initial steps toward even a slight consideration that one might wish to give up one's identity, which makes it doubly difficult, and in many cases, ends any further pursuit. (Certainly in my own life when I initially considered "loss of identity", I took that to mean death -- which of course, it most certainly is -- and fled from it in horror.)
Of course, all of the "benefits" of separate identity are the foundation of all the suffering and misery of life, but we are clever in obscuring that fact when we wish to be deluded. And of course, by all reports of those who have managed to dispense with individual identity, the "benefits" of doing so far outweigh the fear of taking the irrevocable step. Funny how we hedge, even in the face of that reportage, I wonder why? I have a sneaking suspicion that this hedging is programmed into the very cells of an entity, in order to guarantee survival of the species.

(Well, hello there!)